The Bentley Continental GT3 on display in front of the global launch of the Princess V40 at boot Düsseldorf in January 2017

Bentley Motorsport has signed a three-year sponsorship deal with Princess Yachts, which will see the two global brands partner together in exciting motorsport activities around the world.

Kiran Haslam, Marketing Director for Princess Yachts said: “The partnership has always been very real in the hearts and minds of our customers. Currently Princess customers engage with Bentley at most of our global events, an in Dusseldorf this year, where Princess displayed the largest line up at BOOT 2017 we teased the new motorsport partnership at an exclusive private event. The enthusiasm and excitement generated was incredible, and the opportunities for both Bentley and Princess to work together collaboratively has really ignited a series of exciting activities.”

“We first ran with the Princess Yachts branding on the Continental GT3 when we raced at Bathurst 12 Hours,” commented Bentley’s Director of Motorsport Brian Gush. “The logo was shown on TV on the side of the Bentleys for almost two hours of the 12-hour race, which we all agreed was a fantastic amount of air-time. The partnership went well and we were all keen to progress it further.”

In addition to branding, the partnership will include joint activities that bring the worlds of luxury yachts and exhilarating motor racing together, to deliver truly exceptional experiences to Princess and Bentley customers all across the world.

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