Fairline Yachts reveals new website
Fairline Yachts has revealed its new website. The re-designed site mirrors the boat builder’s new direction.
The re-imagined website showcases Fairline’s range of yachts – with an emphasis on making discovery and comparison easier for the visitor whilst maximising the impact of Fairline’s imagery.
Reflecting its global users’ preferences, the website is optimised for multiple platforms – from high resolution displays on desktop to tablet and mobile, with each image framed to give the best possible experience.
The dealer search process has been simplified, enabling users to quickly and easily find an authorised Fairline dealership in their preferred boating region at any point in the user journey. The site has custom integration with boats.com, enabling Fairline’s dealer’s pre-owned inventor to appear on the site and is searchable in multiple currencies.
The new Fairline Yachts dealer website platform expands the possibilities for dealership content. It’s now easier than ever for dealers to create a highly engaging, brand consistent, interactive experience for their customers using video, imagery and brand content.
Miles Moorhouse, Fairline Yachts’ Head of Marketing, said: “Distinctly Fairline styled, we wanted a new website that truly reflected the future of Fairline Yachts. It feels very magazine-like and has been thoughtfully edited and designed. There is a bigger emphasis on content, with subtle design cues to help immerse the user in the Fairline Yachts experience.
“The site is an evolving platform and we want it to become a hub through which we are able to interact and engage with our worldwide audience, as well as helping them navigate news, events and the model range more effectively.”
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