Boat owners are being asked to help in the hunt to find the best boat names by MS Amlin, formerly Haven Knox-Johnston, the boat insurance specialists.

The idea was prompted by their own name change to become MS Amlin .

Keith Lovett, MS Amlin’s Senior Underwriter, said: “Names are really important – people only give a name to things they really care about – children, their home, pets – and, of course, boats! We are asking boat owners for stories or photos about boat names, not necessarily their own, and we’ll be giving away Southampton Boat Show tickets each month for the best or funniest name, photo or story.”

The search started at this year’s London Boat Show where leading figures in the boating world including Sir Robin Knox-Johnston, Russell Currie of Fairline Yachts, Steve Arber of Tingdene Marinas, Graham Davies of Pontos Winches and Mark Jardine of yachtsandyachting.com all had their thoughts and suggestions captured on video – http://www.boat-zone.com/names/

To submit your story or photo and a chance to win Southampton Boat Show tickets visit http://www.boat-zone.com/names/